/* ============================================================
   Adssembly — homepage styles
   Editorial / print-influenced. Paper, warm ink, one cobalt accent.
   ============================================================ */

:root {
  --paper: #F4ECDD;
  --paper-2: #EBE1CC;          /* a touch deeper for layering */
  --ink: #1E1B16;
  --cobalt: #E8552D;           /* persimmon — primary accent */
  --cobalt-deep: #C2421F;
  --black: #14130E;
  --grey: #6E685C;
  --lime: #C6E84A;
  --paper-text: #FFF6F1;       /* text on dark/persimmon */

  --maxw: 1240px;
  --gutter: clamp(1.25rem, 4vw, 4rem);

  --shadow-ink: 6px 6px 0 var(--ink);
  --shadow-ink-sm: 4px 4px 0 var(--ink);
  --shadow-cobalt: 6px 6px 0 var(--cobalt);

  --border: 2.5px solid var(--ink);

  /* radius system — applied site-wide */
  --r-control: 9px;   /* buttons, inputs, tags, pills, small badges */
  --r-card: 14px;     /* cards, panels, video tiles, frames, form container */
  --r-panel: 16px;    /* large section containers / hero panels */

  --ease: cubic-bezier(0.22, 1, 0.36, 1);

  --font-display: "Bricolage Grotesque", "Hanken Grotesque", system-ui, sans-serif;
  --font-body: "Hanken Grotesque", system-ui, sans-serif;
  --font-hand: "Caveat", cursive;
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--font-body);
  font-size: clamp(1.0625rem, 0.5vw + 0.95rem, 1.1875rem);
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

/* ---------- print grain ---------- */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 9999;
  pointer-events: none;
  opacity: 0.06;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.82' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- type ---------- */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 800;
  line-height: 0.98;
  letter-spacing: -0.02em;
  text-wrap: balance;
}
h2 { font-size: clamp(2.1rem, 5vw, 3.9rem); letter-spacing: -0.025em; }
h3 { font-size: clamp(1.4rem, 2.4vw, 2rem); font-weight: 700; letter-spacing: -0.02em; }
h4 { font-size: 1.15rem; font-weight: 700; }
p { text-wrap: pretty; }
a { color: var(--cobalt); text-decoration-thickness: 1.5px; text-underline-offset: 3px; }

::selection { background: var(--cobalt); color: var(--paper-text); }

.hand {
  font-family: var(--font-hand);
  font-weight: 600;
  color: var(--cobalt);
  font-size: 1.5em;
  line-height: 1;
}

/* ---------- layout ---------- */
.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
section { padding-block: clamp(4.5rem, 10vw, 8.5rem); position: relative; }
.eyebrow {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--cobalt);
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
}
.eyebrow::before {
  content: "";
  width: 1.6rem;
  height: 2.5px;
  background: var(--cobalt);
}
.lede { font-size: clamp(1.15rem, 1.6vw, 1.4rem); color: var(--grey); max-width: 46ch; line-height: 1.5; }
.mono { font-family: ui-monospace, "SF Mono", Menlo, monospace; font-size: 0.78rem; letter-spacing: 0.02em; }

/* ---------- buttons ---------- */
.btn {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.85rem 1.45rem;
  border: var(--border);
  background: var(--paper);
  color: var(--ink);
  cursor: pointer;
  text-decoration: none;
  box-shadow: var(--shadow-ink-sm);
  transition: transform 0.13s var(--ease), box-shadow 0.13s var(--ease);
  will-change: transform;
}
.btn-primary { background: var(--cobalt); color: var(--paper-text); }
.btn-outline { background: transparent; box-shadow: none; }
.btn-outline:hover { box-shadow: none; }
.btn:hover { transform: translate(-1px, -1px) scaleY(1.04); box-shadow: 6px 7px 0 var(--ink); }
.btn:active { transform: translate(4px, 4px) scaleY(0.92); box-shadow: 0 0 0 var(--ink); }
.btn:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 3px; }

/* hero CTAs: lighter offset so the primary leads cleanly */
.hero-ctas .btn-primary { box-shadow: 2px 2px 0 var(--ink); }
.hero-ctas .btn-primary:hover { box-shadow: 3px 4px 0 var(--ink); }
.hero-ctas .btn-primary:active { box-shadow: 0 0 0 var(--ink); }
.hero-ctas .btn-outline { box-shadow: none; }
.hero-ctas .btn-outline:hover { box-shadow: none; transform: translate(-1px, -1px) scaleY(1.04); }
.hero-ctas .btn-outline:active { box-shadow: none; }

.btn .arr { transition: transform 0.18s var(--ease); }
.btn:hover .arr { transform: translateX(3px); }

@media (prefers-reduced-motion: reduce) {
  .btn, .btn:hover, .btn:active { transform: none; }
  .btn:active { box-shadow: var(--shadow-ink-sm); }
}

/* ---------- card primitive ---------- */
.card {
  background: var(--paper);
  border: var(--border);
  box-shadow: var(--shadow-ink);
}

/* ---------- reveal (legacy trigger marker — visuals handled by the entrance system below) ---------- */
.reveal { } /* no-op: kept so existing markup/observers don't break; opacity handled by [data-e] */

/* ============================================================
   ENTRANCE ANIMATION SYSTEM — three styles, assigned per section.
   FADE-UP (calm) · SPRING (playful, text) · STAMP (tactile, shadowed objects).
   Driven by entrance.js: a section [data-e-scope] gets .in once in view;
   its [data-e] descendants play, staggered via --ed, then release (.e-rest)
   so hover + resting transforms (tilt) hand back to normal CSS.
   ============================================================ */
@media (prefers-reduced-motion: no-preference) {
  [data-e] { opacity: 0; }

  .in [data-e="fade"]   { animation: e-fade   0.55s var(--ease)                      var(--ed, 0s) both; }
  .in [data-e="spring"] { animation: e-spring 0.62s cubic-bezier(.34, 1.7, .45, 1)   var(--ed, 0s) both; }
  .in [data-e="stamp"]  { animation: e-stamp  0.60s cubic-bezier(.5, 0, .4, 1.3)     var(--ed, 0s) both; }

  /* rotation-preserving variants for tilted/rotated objects */
  .in [data-e="spring"][data-e-rot] { animation-name: e-spring-rot; }
  .in [data-e="stamp"][data-e-rot]  { animation-name: e-stamp-rot; }

  /* once the entrance ends, hand control back to normal CSS (hover / tilt) */
  [data-e].e-rest { animation: none !important; opacity: 1 !important; }
}

@keyframes e-fade {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: none; }
}
@keyframes e-spring {
  from { opacity: 0; transform: translateY(34px) scale(0.9); }
  to   { opacity: 1; transform: none; }
}
@keyframes e-stamp {
  0%   { opacity: 0; transform: translateY(-18px) scale(1.06); }
  55%  { opacity: 1; transform: translateY(0) scale(1); }
  70%  { transform: translateY(0) scale(0.985) rotate(-0.7deg); }
  84%  { transform: translateY(0) scale(1) rotate(0.5deg); }
  100% { opacity: 1; transform: none; }
}
@keyframes e-spring-rot {
  from { opacity: 0; transform: translateY(34px) scale(0.9) rotate(var(--er, 0deg)); }
  to   { opacity: 1; transform: rotate(var(--er, 0deg)); }
}
@keyframes e-stamp-rot {
  0%   { opacity: 0; transform: translateY(-18px) scale(1.06) rotate(var(--er, 0deg)); }
  55%  { opacity: 1; transform: translateY(0) scale(1) rotate(var(--er, 0deg)); }
  70%  { transform: translateY(0) scale(0.985) rotate(calc(var(--er, 0deg) - 0.7deg)); }
  84%  { transform: translateY(0) scale(1) rotate(calc(var(--er, 0deg) + 0.5deg)); }
  100% { opacity: 1; transform: rotate(var(--er, 0deg)); }
}

@media (prefers-reduced-motion: reduce) {
  [data-e] { opacity: 1 !important; transform: none !important; animation: none !important; }
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 2.5px solid var(--ink);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 0.9rem;
}
.wordmark {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.5rem;
  letter-spacing: -0.04em;
  color: var(--ink);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
}
.wordmark .ss { color: var(--cobalt); }
.nav-links { display: flex; align-items: center; gap: clamp(1rem, 2.5vw, 2.2rem); }
.nav-links a {
  font-family: var(--font-display);
  font-weight: 600;
  color: var(--ink);
  text-decoration: none;
  font-size: 1rem;
}
.nav-links a:not(.btn):hover { color: var(--cobalt); }
.nav .btn { padding: 0.6rem 1.05rem; font-size: 0.95rem; box-shadow: 3px 3px 0 var(--ink); }
.nav-toggle { display: none; }
@media (max-width: 760px) {
  .nav-links .link { display: none; }
}

/* ============================================================
   HERO
   ============================================================ */
.hero { padding-block: clamp(3rem, 6vw, 5rem) clamp(3.5rem, 7vw, 5.5rem); overflow: hidden; }
.hero-inner {
  max-width: 1040px;
  margin: 0 auto;
  padding-inline: 24px;
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 0;
}
.hero-copy { display: flex; flex-direction: column; align-items: flex-start; }
.hero h1 {
  font-size: clamp(2.5rem, 6.4vw, 5.4rem);
  line-height: 1.06;
  max-width: 18ch;
  overflow-wrap: break-word;
  margin-top: 16px;
}
.hero h1 .em { color: var(--cobalt); position: relative; }
.hero-subhead {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.4rem, 2.6vw, 2.1rem);
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-top: 16px;
  max-width: 24ch;
}
.hero-sub { font-size: clamp(1.02rem, 1.2vw, 1.15rem); line-height: 1.55; max-width: 520px; color: var(--grey); margin-top: 12px; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 0.9rem; align-items: center; }
.hero-ctas-wrap { display: flex; flex-direction: column; gap: 10px; margin-top: 24px; }
.assembly-stage { margin-top: -100px; margin-bottom: -16px; }

/* (hero assembly-line animation lives in adl.css) */

.hero-tags { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 14px; }
.tag {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.85rem;
  padding: 0.3rem 0.7rem;
  border: 2px solid var(--ink);
  background: var(--paper);
}

@media (max-width: 760px) {
  .hero-inner { max-width: 100%; }
}

/* ============================================================
   WEDGE — 3-way comparison (broken / asymmetric, warm palette)
   ============================================================ */
.wedge { background: var(--paper); border-block: 2.5px solid var(--ink); position: relative; overflow: hidden; }
.wedge .wrap { position: relative; z-index: 1; }
.section-head { max-width: 60ch; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.section-head h2 { margin-top: 0.9rem; }
.section-head h2 .em { color: var(--cobalt); }
.wedge-h2 .em, #wedge-h2 .em { color: var(--cobalt); }

/* oversized decorative numeral bleeding off the right */
.wedge .wedge-numeral {
  position: absolute; top: -0.32em; right: -0.06em; z-index: 0; pointer-events: none;
  font-family: var(--font-display); font-weight: 800; font-style: normal;
  font-size: clamp(20rem, 42vw, 44rem); line-height: 0.8;
  color: var(--cobalt); letter-spacing: -0.04em;
  opacity: 0; transform: translateX(48px);
  transition: transform 0.9s var(--ease), opacity 0.9s var(--ease);
}
.wedge.in .wedge-numeral { opacity: 0.07; transform: translateX(0); }
@media (prefers-reduced-motion: reduce) { .wedge .wedge-numeral { transition: none; } }

/* staggered, non-aligned cards */
.wedge-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1.12fr;
  gap: clamp(1rem, 2vw, 1.6rem);
  align-items: start;
  padding-top: 30px;        /* room for the highest (third) card / sticker */
}
.wcol {
  background: var(--paper);
  border: var(--border);
  box-shadow: var(--shadow-ink);
  padding: clamp(1.5rem, 2.5vw, 2.2rem);
  display: flex;
  flex-direction: column;
  gap: 1.05rem;
  transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease);
}
.wcol:nth-child(1) { margin-top: 30px; }
.wcol:nth-child(2) { margin-top: 64px; }
.wcol .price-tag { font-family: var(--font-display); font-weight: 800; font-size: 1rem; color: var(--grey); }
.wcol h3 { font-size: clamp(1.4rem, 2vw, 1.85rem); }
.wcol .verdict { font-weight: 700; color: var(--grey); font-size: 0.95rem; }
.wcol ul { list-style: none; padding: 0; display: flex; flex-direction: column; gap: 0.6rem; margin-top: auto; }
.wcol li { display: flex; gap: 0.6rem; font-size: 0.98rem; line-height: 1.4; }
.wcol li::before { content: "—"; color: var(--grey); flex: none; }

/* cards 1 & 2 lift on hover */
.wcol:not(.third):hover { transform: translate(-2px, -3px); box-shadow: 8px 9px 0 var(--ink); }

/* the Adssembly card: persimmon, tilted, raised */
.wcol.third {
  position: relative;
  background: var(--cobalt);
  color: var(--paper-text);
  box-shadow: 10px 10px 0 var(--ink);
  transform: rotate(-2.5deg);
  z-index: 3;
}
.wcol.third h3 { color: var(--paper-text); }
.wcol.third .verdict { color: #FFE6DC; }
.wcol.third li::before { content: "+"; color: var(--lime, #C6E84A); font-weight: 800; }
.wcol.third .star {
  align-self: flex-start;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: var(--paper);
  color: var(--cobalt);
  border: 2px solid var(--ink);
  padding: 0.25rem 0.6rem;
}
.wcol.third .price-tag { color: #FFE6DC; }

/* round lime "THIS ONE" sticker breaking out of the card's top-right */
.wcol.third .wedge-this {
  position: absolute; top: -28px; right: -22px; z-index: 6;
  width: 74px; height: 74px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  background: var(--lime, #C6E84A); border: 2.5px solid var(--ink);
  box-shadow: 4px 4px 0 0 var(--ink);
  font-family: var(--font-display); font-weight: 800; font-size: 0.95rem; line-height: 0.95;
  text-transform: uppercase; text-align: center; color: var(--ink); letter-spacing: -0.01em;
  transform: rotate(11deg);
}

/* ---------- motion ---------- */
@media (prefers-reduced-motion: no-preference) {
  .wedge.in .wcol.third { animation: wedge-float 5.5s ease-in-out 0.6s infinite; }
  .wcol.third .wedge-this { opacity: 0; transform: rotate(11deg) scale(0); }
  .wedge.in .wcol.third .wedge-this {
    animation: wedge-sticker-pop 0.6s cubic-bezier(.34,1.9,.5,1) 0.5s both,
               wedge-sticker-pulse 3s ease-in-out 1.4s infinite;
  }
}
@keyframes wedge-float {
  0%, 100% { transform: rotate(-2.5deg) translateY(0); }
  50% { transform: rotate(-2.5deg) translateY(-12px); }
}
@keyframes wedge-sticker-pop {
  0% { opacity: 0; transform: rotate(11deg) scale(0); }
  70% { opacity: 1; transform: rotate(11deg) scale(1.14); }
  100% { opacity: 1; transform: rotate(11deg) scale(1); }
}
@keyframes wedge-sticker-pulse {
  0%, 100% { transform: rotate(11deg) scale(1); }
  50% { transform: rotate(11deg) scale(1.07); }
}

@media (max-width: 860px) {
  .wedge-grid { grid-template-columns: 1fr; padding-top: 34px; }
  .wcol:nth-child(1), .wcol:nth-child(2) { margin-top: 0; }
  .wcol.third { transform: rotate(-1.5deg); }
}
@media (max-width: 560px) {
  .wcol.third .wedge-this { width: 62px; height: 62px; font-size: 0.82rem; top: -22px; right: -10px; }
}

/* ============================================================
   HOW IT WORKS — two diverging paths (broken, warm palette)
   Two EQUAL paths: same size, same shadow weight, opposite stagger.
   ============================================================ */
.pipes {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: clamp(1.25rem, 2.5vw, 2.4rem);
  align-items: start;
  padding-top: 34px;       /* room for the raised card / numeral bleed */
}
.pipe {
  position: relative;
  overflow: hidden;
  padding: clamp(1.75rem, 3vw, 2.6rem);
  border: var(--border);
  box-shadow: var(--shadow-ink);
  transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease);
}
.pipe-body { position: relative; z-index: 1; display: flex; flex-direction: column; gap: 1rem; }
.pipe-label {
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-weight: 600; font-size: 0.78rem; letter-spacing: 0.12em; text-transform: uppercase;
}
.pipe h3 { font-size: clamp(1.6rem, 2.4vw, 2.2rem); }
.pipe-divider {
  margin-top: 0.4rem;
  border-top: 2px dashed currentColor;
  opacity: 0.45;
}
.pipe .note { color: inherit; opacity: 0.82; font-size: 0.98rem; margin-top: -0.2rem; }

/* giant numeral bleeding off the top-right of each card */
.pipe-numeral {
  position: absolute; top: -0.42em; right: -0.04em; z-index: 0; pointer-events: none;
  font-family: var(--font-display); font-weight: 800; line-height: 0.8;
  font-size: clamp(8rem, 16vw, 13rem); letter-spacing: -0.04em;
}

/* both cards lift equally on hover */
.pipe:hover { transform: translate(-2px, -3px); box-shadow: 8px 9px 0 var(--ink); }

/* card 1 — persimmon, raised */
.pipe-full { background: var(--cobalt); color: var(--paper-text); margin-top: -16px; }
.pipe-full .pipe-label { color: #FFE6DC; }
.pipe-full .pipe-numeral { color: #FFFFFF; opacity: 0.16; }

/* card 2 — paper, dropped */
.pipe-edit { background: var(--paper); color: var(--ink); margin-top: 34px; }
.pipe-edit .pipe-label { color: var(--cobalt); }
.pipe-edit h3 { color: var(--ink); }
.pipe-edit .pipe-numeral { color: var(--ink); opacity: 0.08; }
.pipe-edit .note { color: var(--grey); opacity: 1; }

/* round lime OR badge between the cards */
.pipe-or {
  align-self: center;
  position: relative; z-index: 5;
  width: 58px; height: 58px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  background: var(--lime); border: 2.5px solid var(--ink);
  box-shadow: 4px 4px 0 0 var(--ink);
  font-family: var(--font-display); font-weight: 800; font-size: 1rem;
  text-transform: uppercase; color: var(--ink); letter-spacing: 0.02em;
  margin-top: clamp(4rem, 9vw, 7rem);
}

/* ---------- motion: the "OR" badge uses the shared STAMP (data-e="stamp") ---------- */
@keyframes pipe-or-pop {
  0% { opacity: 0; transform: scale(0); }
  70% { opacity: 1; transform: scale(1.16); }
  100% { opacity: 1; transform: scale(1); }
}

@media (max-width: 760px) {
  .pipes { grid-template-columns: 1fr; padding-top: 0; gap: 0; }
  .pipe-full, .pipe-edit { margin-top: 0; }
  .pipe-edit { margin-top: -1px; }
  .pipe-or { margin: -22px auto; }
}

/* ============================================================
   ASSEMBLY METHOD — 1-2-3-4 sequence + living assembly line
   ============================================================ */
.method {
  background: var(--paper);
  background-image: radial-gradient(rgba(30,27,22,0.05) 1.4px, transparent 1.6px);
  background-size: 22px 22px;
  border-block: 2.5px solid var(--ink);
}
#method-h2 .ink { color: var(--ink); }
#method-h2 .em { color: var(--cobalt); }

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 2vw, 1.6rem);
  position: relative;
  --box: 38px;
  --rail-y: 19px;          /* vertical centre of the number boxes */
}
.step {
  display: flex; flex-direction: column; gap: 0.95rem; align-items: stretch;
  position: relative; z-index: 2;       /* boxes sit IN FRONT of the rail/packet */
}
.step .dot {
  width: var(--box); height: var(--box);
  border: 2.5px solid var(--ink);
  background: var(--cobalt);
  box-shadow: 3px 3px 0 var(--ink);
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 800; font-size: 0.95rem;
  color: var(--paper-text);
  position: relative; z-index: 2; align-self: flex-start;
  transition: transform 0.25s var(--ease), box-shadow 0.25s var(--ease);
}
/* alternating fills: 01 & 03 persimmon/white · 02 & 04 cream/persimmon */
.step:nth-of-type(2) .dot, .step:nth-of-type(4) .dot { background: #FBF6EE; color: var(--cobalt); }

/* card below each badge */
.method-card {
  display: flex; flex-direction: column; gap: 0.55rem; align-items: flex-start;
  background: var(--paper);
  border: 2px solid var(--ink);
  box-shadow: var(--shadow-ink-sm);
  border-radius: 12px;
  padding: clamp(1rem, 1.4vw, 1.35rem);
  flex: 1;
  transition: transform 0.28s var(--ease), box-shadow 0.28s var(--ease);
}
.method-ico {
  width: 2.5rem; height: 2.5rem; flex: none;
  display: grid; place-items: center;
  color: var(--cobalt);
  background: color-mix(in srgb, var(--cobalt) 10%, var(--paper));
  border: 2px solid var(--ink); border-radius: 9px;
  box-shadow: 2px 2px 0 var(--ink);
}
.method-ico svg { width: 1.4rem; height: 1.4rem; }
.step h3 { font-size: clamp(1.2rem, 1.7vw, 1.5rem); line-height: 1.05; }
.step p { color: #5C564B; font-size: 0.96rem; line-height: 1.45; }
.step h3 + p { margin-top: -0.1rem; }

/* activated box: lifts + soft persimmon ring (glow scoped to this section) */
.step .dot.active { transform: translateY(-5px); box-shadow: 4px 7px 0 var(--ink); }
.step .dot.active ~ .method-card { transform: translateY(-6px); box-shadow: 7px 9px 0 var(--ink); }
.step .dot.active ~ .method-card .method-ico { background: var(--cobalt); color: var(--paper-text); }
.step .dot.active::after {
  content: ""; position: absolute; inset: -7px; border-radius: 15px;
  border: 2.5px solid var(--cobalt);
  box-shadow: 0 0 14px 2px rgba(232,85,45,0.5);
  animation: method-ring 0.6s var(--ease);
}
@keyframes method-ring {
  0% { opacity: 0; transform: scale(0.7); }
  50% { opacity: 1; }
  100% { opacity: 0.85; transform: scale(1); }
}

/* the track: dotted rail + travelling packet, BEHIND the boxes */
.method-track {
  position: absolute; left: 0; right: 0; top: var(--rail-y);
  height: 0; z-index: 0; pointer-events: none;
}
.method-rail {
  position: absolute; left: 2%; right: 2%; top: -1.25px; height: 2.5px;
  background-image: radial-gradient(circle, var(--cobalt) 1.6px, transparent 2px);
  background-size: 13px 2.5px; background-repeat: repeat-x;
}
.method-packet {
  position: absolute; top: 0; left: 0;
  width: 16px; height: 16px;
  background: var(--cobalt); border: 2.5px solid var(--ink);
  transform: translate(-50%, -50%);
  box-shadow: 0 0 12px 2px rgba(232,85,45,0.55);
  opacity: 0;
}
.method-packet.run { opacity: 1; }

/* end-of-line puff, rendered ABOVE the boxes */
.method-puff {
  position: absolute; top: 0; left: 0; width: 60px; height: 60px;
  transform: translate(-50%, -50%); z-index: 6; opacity: 0;
}
.method-puff .mpuff {
  position: absolute; left: 50%; top: 50%;
  width: 15px; height: 15px; border-radius: 50%;
  background: #ECE3D2; border: 2px solid var(--ink); opacity: 0;
}
.method-puff.go .mpuff { animation: mpuff 0.62s var(--ease) forwards; }
.method-puff.go .mpuff:nth-child(1) { --mx:-20px; --my:-14px; animation-delay: 0s; }
.method-puff.go .mpuff:nth-child(2) { --mx:18px;  --my:-16px; animation-delay: .05s; }
.method-puff.go .mpuff:nth-child(3) { --mx:-14px; --my:14px;  animation-delay: .1s; }
.method-puff.go .mpuff:nth-child(4) { --mx:20px;  --my:12px;  animation-delay: .14s; }
@keyframes mpuff {
  0% { opacity: 0; transform: translate(-50%,-50%) scale(0.4); }
  35% { opacity: 0.95; }
  100% { opacity: 0; transform: translate(calc(-50% + var(--mx)), calc(-50% + var(--my))) scale(1.25); }
}

@media (prefers-reduced-motion: reduce) {
  .method-packet, .method-puff { display: none; }
  .step .dot.active { transform: none; box-shadow: 3px 3px 0 var(--ink); }
  .step .dot.active ~ .method-card { transform: none; box-shadow: var(--shadow-ink-sm); }
  .step .dot.active ~ .method-card .method-ico { background: color-mix(in srgb, var(--cobalt) 10%, var(--paper)); color: var(--cobalt); }
  .step .dot.active::after { display: none; }
}

@media (max-width: 860px) {
  .steps { grid-template-columns: 1fr 1fr; row-gap: 2.2rem; }
  .method-track { display: none; }   /* rail/packet only makes sense on one row */
}
@media (max-width: 480px) { .steps { grid-template-columns: 1fr; } }

/* ============================================================
   AI-NATIVE / human-curated
   ============================================================ */
.ai-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(2rem, 4vw, 4rem); align-items: start; }
.stack-list { display: flex; flex-direction: column; gap: 0.9rem; margin-top: 1.6rem; }
.stack-item {
  display: flex; align-items: center; gap: 1rem;
  border: var(--border); background: var(--paper); padding: 0.85rem 1.1rem;
  box-shadow: var(--shadow-ink-sm);
}
.stack-item .badge {
  font-family: var(--font-display); font-weight: 800; font-size: 0.9rem;
  background: var(--ink); color: var(--paper); width: 2.2rem; height: 2.2rem;
  display: grid; place-items: center; flex: none;
}
.stack-item strong { font-family: var(--font-display); }
.stack-item span { color: var(--grey); font-size: 0.92rem; }
.signoff {
  margin-top: 1.6rem; padding: 1.2rem 1.4rem;
  background: var(--cobalt); color: var(--paper-text);
  border: var(--border); box-shadow: var(--shadow-ink);
  font-family: var(--font-display); font-weight: 700; font-size: 1.15rem; line-height: 1.25;
}

/* raw -> curated block */
.compare { display: grid; grid-template-columns: 1fr auto 1fr; gap: 1rem; align-items: stretch; }
.compare .pane { display: flex; flex-direction: column; gap: 0.7rem; }
.compare .frame {
  aspect-ratio: 4 / 5;
  border: var(--border);
  position: relative;
  overflow: hidden;
}
.compare .label {
  font-family: var(--font-display); font-weight: 700; font-size: 0.85rem;
  display: flex; align-items: center; gap: 0.5rem;
}
.compare .label .swatch { width: 0.8rem; height: 0.8rem; border: 2px solid var(--ink); }
.compare .raw .swatch { background: var(--grey); }
.compare .final .swatch { background: var(--cobalt); }
.compare .arrow-mid {
  align-self: center;
  font-family: var(--font-display); font-weight: 800; font-size: 1.6rem; color: var(--cobalt);
  display: grid; place-items: center;
}
@media (max-width: 760px) {
  .ai-grid { grid-template-columns: 1fr; }
  .compare { grid-template-columns: 1fr; }
  .compare .arrow-mid { transform: rotate(90deg); }
}

/* striped placeholder used for media frames */
.ph {
  position: absolute; inset: 0;
  background:
    repeating-linear-gradient(45deg, transparent 0 11px, color-mix(in srgb, var(--ink) 8%, transparent) 11px 12px),
    var(--paper-2);
  display: grid; place-items: center; text-align: center; padding: 1rem;
}
.ph.dark {
  background:
    repeating-linear-gradient(45deg, transparent 0 11px, color-mix(in srgb, var(--paper) 10%, transparent) 11px 12px),
    var(--black);
  color: var(--paper-text);
}
.ph .mono { color: var(--grey); }
.ph.dark .mono { color: color-mix(in srgb, var(--paper-text) 70%, transparent); }
.ph.curated {
  background:
    repeating-linear-gradient(45deg, transparent 0 11px, color-mix(in srgb, var(--cobalt) 14%, transparent) 11px 12px),
    var(--paper-2);
}

/* ============================================================
   HOW WE WORK — product -> 6 ads decomposition diagram
   ============================================================ */
.how-wrap { max-width: 1100px; }
.how-head { max-width: 64ch; }
#ai-h2 .em { color: var(--cobalt); }
.how-sub { max-width: 60ch; margin-top: 1.1rem; }

.decomp {
  position: relative;
  display: grid;
  grid-template-columns: max-content 1fr max-content;
  align-items: center;
  gap: 0;
  margin-top: clamp(2.2rem, 4.5vw, 3.6rem);
}
.decomp-in  { grid-column: 1; display: flex; flex-direction: column; align-items: center; gap: 0.9rem; position: relative; z-index: 1; }
.decomp-out { grid-column: 3; display: flex; flex-direction: column; align-items: center; gap: 0.9rem; position: relative; z-index: 1; }

/* persimmon fan wires drawn behind everything */
.decomp-wires { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 0; overflow: visible; pointer-events: none; }
.decomp-wires .wire { fill: none; stroke: var(--cobalt); stroke-width: 2.5; stroke-linecap: round; }
.decomp-wires .wire-dot { fill: var(--cobalt); }

/* LEFT — product frame */
.product-frame {
  width: clamp(160px, 17vw, 216px); aspect-ratio: 1;
  border: 2px solid var(--ink); border-radius: 16px;
  box-shadow: var(--shadow-ink); background: var(--paper); overflow: hidden;
}
.product-frame image-slot { width: 100%; height: 100%; display: block; }

/* RIGHT — six 9:16 ad tiles */
.ad-grid { display: grid; grid-template-columns: repeat(3, clamp(86px, 9.5vw, 124px)); gap: clamp(0.6rem, 1.1vw, 0.95rem); }
.ad-tile {
  position: relative;
  aspect-ratio: 9 / 16;
  border: 2px solid var(--ink); border-radius: 12px;
  box-shadow: var(--shadow-ink-sm); background: var(--paper); overflow: hidden;
}
.ad-vid { position: absolute; inset: 0; }
.ad-poster {
  position: absolute; inset: 0;
  background-size: cover; background-position: center; background-repeat: no-repeat;
  background-image:
    repeating-linear-gradient(45deg, transparent 0 9px, color-mix(in srgb, var(--cobalt) 12%, transparent) 9px 10px),
    linear-gradient(var(--paper-2), var(--paper-2));
}
.ad-iframe {
  position: absolute; inset: 0; width: 100%; height: 100%; border: none;
  object-fit: cover; opacity: 0; transition: opacity 0.5s var(--ease);
  pointer-events: none;   /* let clicks reach the tile → opens lightbox */
}
.ad-vid.ad-ready .ad-iframe { opacity: 1; }
.ad-play {
  position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
  width: 2.5rem; height: 2.5rem; border-radius: 50%; border: 2px solid var(--ink);
  background: var(--cobalt); color: var(--paper-text); display: grid; place-items: center;
  cursor: pointer; box-shadow: 3px 3px 0 var(--ink); z-index: 2;
}
.ad-play svg { width: 1.15rem; height: 1.15rem; fill: currentColor; margin-left: 2px; }
.ad-play:hover { transform: translate(-50%, -50%) scale(1.06); }
.ad-play[hidden] { display: none; }

/* clickable tile → opens lightbox; persimmon play button + slight zoom on hover */
.ad-tile.ad-clickable { cursor: pointer; }
.ad-tile.ad-clickable .ad-vid {
  transition: transform 0.32s var(--ease);
}
.ad-tile.ad-clickable::after {
  content: "";
  position: absolute; inset: 0; z-index: 3;
  background:
    radial-gradient(circle at 50% 50%, rgba(30,27,22,0) 55%, rgba(30,27,22,0.28) 100%);
  opacity: 0; transition: opacity 0.25s var(--ease);
  pointer-events: none;
}
.ad-tile.ad-clickable .ad-hint {
  position: absolute; left: 50%; top: 50%; z-index: 4;
  transform: translate(-50%, -50%) scale(0.8);
  width: 2.5rem; height: 2.5rem; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--cobalt); color: var(--paper);
  border: 2px solid var(--ink); box-shadow: 3px 3px 0 var(--ink);
  opacity: 0; transition: opacity 0.22s var(--ease), transform 0.22s var(--ease);
  pointer-events: none;
}
.ad-tile.ad-clickable .ad-hint svg { width: 1.1rem; height: 1.1rem; fill: currentColor; margin-left: 2px; }
.ad-tile.ad-clickable:hover::after,
.ad-tile.ad-clickable:focus-visible::after { opacity: 1; }
.ad-tile.ad-clickable:hover .ad-vid,
.ad-tile.ad-clickable:focus-visible .ad-vid { transform: scale(1.06); }
.ad-tile.ad-clickable:hover .ad-hint,
.ad-tile.ad-clickable:focus-visible .ad-hint { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.ad-tile.ad-clickable:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 3px; }

/* ---- lightbox modal: full player with controls + sound ---- */
body.ad-modal-lock { overflow: hidden; }
.ad-modal {
  position: fixed; inset: 0; z-index: 1000;
  display: grid; place-items: center;
  padding: clamp(1rem, 4vw, 3rem);
  background: rgba(20, 18, 14, 0);
  backdrop-filter: blur(0px);
  transition: background 0.22s ease, backdrop-filter 0.22s ease;
}
.ad-modal.open { background: rgba(20, 18, 14, 0.82); backdrop-filter: blur(4px); }
.ad-modal[hidden] { display: none; }
.ad-modal-stage {
  position: relative;
  width: min(47.8vh, 92vw);
  aspect-ratio: 9 / 16;
  max-height: 85vh;
  border-radius: 16px;
  overflow: hidden;
  background: #000;
  border: 3px solid var(--ink);
  box-shadow: 0 18px 50px rgba(0,0,0,0.5);
  transform: scale(0.94); opacity: 0;
  transition: transform 0.28s cubic-bezier(0.34, 1.56, 0.64, 1), opacity 0.22s var(--ease);
}
.ad-modal.open .ad-modal-stage { transform: scale(1); opacity: 1; }
.ad-modal-frame { position: absolute; inset: 0; }
.ad-modal-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.ad-modal-close {
  position: absolute; top: 0.6rem; left: 0.6rem; z-index: 2;
  width: 2.6rem; height: 2.6rem; border-radius: 50%;
  display: grid; place-items: center; cursor: pointer;
  background: var(--paper); color: var(--ink);
  border: 2px solid var(--ink); box-shadow: 3px 3px 0 var(--ink);
  transition: transform 0.18s var(--ease);
}
.ad-modal-close:hover { transform: scale(1.08); }
.ad-modal-close svg { width: 1.2rem; height: 1.2rem; }
@media (max-width: 560px) {
  .ad-modal-close { top: 0.5rem; left: 0.5rem; }
}

.decomp-cap {
  font-family: ui-monospace, "SF Mono", Menlo, monospace; font-size: 0.7rem;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--grey); text-align: center;
}

/* JS-driven loop: product pops, wires draw, tiles bounce in */
.decomp.js .product-frame {
  opacity: 0; transform: scale(0.6);
  transition: opacity 0.5s var(--ease), transform 0.55s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.decomp.js.in-prod .product-frame { opacity: 1; transform: scale(1); }
.decomp.js .ad-tile {
  opacity: 0; transform: scale(0.55) translateY(10px);
  transition: opacity 0.45s var(--ease), transform 0.5s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.decomp.js .ad-tile.in { opacity: 1; transform: none; }

/* tech stack — small ink-outline chips (no black fills) */
.stack-chips { display: flex; flex-wrap: wrap; align-items: center; gap: 0.6rem; margin-top: 1.6rem; }
.stack-chips-lead {
  font-family: ui-monospace, "SF Mono", Menlo, monospace; font-size: 0.74rem;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--grey);
}
.ink-chip {
  font-family: var(--font-display); font-weight: 700; font-size: 0.9rem;
  padding: 0.32rem 0.82rem; border: 2px solid var(--ink); color: var(--ink); background: transparent;
}

@media (prefers-reduced-motion: reduce) {
  .decomp.js .product-frame, .decomp.js .ad-tile { opacity: 1 !important; transform: none !important; }
  .ad-iframe { transition: none; }
  .ad-play:hover { transform: translate(-50%, -50%); }
}
@media (max-width: 820px) {
  .decomp { grid-template-columns: 1fr; justify-items: center; gap: 2rem; }
  .decomp-in, .decomp-out { grid-column: 1; }
  .decomp-wires { display: none; }
  .ad-grid { grid-template-columns: repeat(3, clamp(82px, 26vw, 120px)); }
}

/* ============================================================
   PRICING
   ============================================================ */
.pricing { background: var(--paper); color: var(--ink); border-block: 2.5px solid var(--ink); }
.pricing .eyebrow { font-family: ui-monospace, "SF Mono", Menlo, monospace; font-weight: 700; letter-spacing: 0.12em; }

/* broken, staggered pricing cards — mirror the "two ways in" pipes:
   same size, same shadow weight, opposite stagger. Neither dominates. */
.price-cards {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: clamp(1.25rem, 2.5vw, 2.4rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3.2rem);
  padding-top: 14px;            /* room for the raised card */
}
.price-card {
  position: relative;
  background: #FBF6EE;
  border: 2px solid var(--ink);
  box-shadow: var(--shadow-ink);
  padding: clamp(1.75rem, 3vw, 2.6rem);
  display: flex; flex-direction: column; gap: 0.65rem;
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease), box-shadow 0.16s var(--ease);
}
/* opposite stagger — card 1 raised, card 2 dropped.
   Offsets live on margin so entrance + hover transforms stay free. */
.price-card.full { margin-top: -14px; }
.price-card.edit { margin-top: 30px; }

.price-pill {
  align-self: flex-start;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
  padding: 0.3rem 0.65rem; border: 2px solid var(--ink);
  margin-bottom: 0.4rem;
}
/* FULL AI PRODUCTION — persimmon fill, white text, ink border */
.price-pill.full { background: var(--cobalt); color: var(--paper-text); }
/* EDIT ENGINE — ink OUTLINE: transparent fill, ink border + ink text (no black fill) */
.price-pill.edit { background: transparent; color: var(--ink); }

.pc-title { font-size: clamp(1.6rem, 2.4vw, 2.1rem); }
.pc-sub { color: var(--grey); font-size: 0.98rem; margin-top: -0.2rem; }
/* oversized price — the amount is large + persimmon */
.pc-price { display: flex; align-items: baseline; gap: 0.5rem; margin-top: 0.6rem; }
.pc-amount {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(3.4rem, 6.5vw, 5rem); color: var(--cobalt);
  line-height: 0.9; letter-spacing: -0.03em; font-variant-numeric: tabular-nums;
}
.pc-price small { font-size: 1.05rem; color: var(--grey); font-weight: 600; }
.pc-divider { height: 2px; background: var(--ink); margin: 1.1rem 0 0.5rem; }
.pc-min {
  font-family: var(--font-display); font-weight: 700; font-size: 1.02rem; color: var(--ink);
}
.pc-min span {
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--grey); margin-right: 0.4rem;
}

/* ---------- equal-treatment hover (entrance handled by data-e="stamp") ---------- */
.price-cards .price-card { transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease); }
.price-cards .price-card:hover { transform: translate(-2px, -3px); box-shadow: 8px 9px 0 var(--ink); }

@media (max-width: 620px) {
  .price-cards { grid-template-columns: 1fr; padding-top: 0; }
  .price-card.full, .price-card.edit { margin-top: 0; }
  .price-card.edit { margin-top: -2px; }
}

/* ============================================================
   WORK / proof
   ============================================================ */
.work-head { display: flex; justify-content: space-between; align-items: end; flex-wrap: wrap; gap: 1.5rem; }
.work-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 2vw, 1.4rem);
  margin-top: clamp(2rem, 4vw, 3rem);
}
.tile {
  border: var(--border);
  box-shadow: var(--shadow-ink-sm);
  aspect-ratio: 9 / 16;
  position: relative;
  overflow: hidden;
  transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease);
}
.tile:hover { transform: translate(-2px,-2px); box-shadow: 7px 8px 0 var(--ink); }
.tile .metrics {
  position: absolute; left: 0; right: 0; bottom: 0;
  display: flex; gap: 0.4rem; flex-wrap: wrap; padding: 0.7rem;
  background: linear-gradient(to top, color-mix(in srgb, var(--black) 78%, transparent), transparent);
}
.tile .chip {
  font-family: ui-monospace, Menlo, monospace; font-size: 0.7rem; font-weight: 600;
  background: var(--cobalt); color: var(--paper-text); padding: 0.2rem 0.45rem;
  border: 1.5px solid var(--ink);
}
.tile .chip.ghost { background: var(--paper); color: var(--ink); }
@media (max-width: 860px) { .work-grid { grid-template-columns: repeat(2, 1fr); } }

/* ============================================================
   GUARANTEES
   ============================================================ */
.guarantees { background: var(--paper-2); border-block: 2.5px solid var(--ink); }

/* broken, staggered guarantee cards — mirror the pricing / "two ways in" pipes:
   two equal cards, same shadow weight, opposite stagger. Neither dominates. */
.guar-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: clamp(1.25rem, 2.5vw, 2.4rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3.2rem);
  padding-top: 12px;            /* room for the raised card */
}
.guar {
  position: relative;
  background: #FBF6EE;
  border: 2px solid var(--ink);
  box-shadow: var(--shadow-ink);
  padding: clamp(1.75rem, 3vw, 2.6rem);
  display: flex; flex-direction: column; gap: 1rem;
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease), box-shadow 0.16s var(--ease);
}
/* opposite stagger — card 1 raised, card 2 dropped (margin keeps entrance + hover transforms free) */
.guar.full { margin-top: -12px; }
.guar.edit { margin-top: 26px; }

.guar-pill {
  align-self: flex-start;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
  padding: 0.3rem 0.65rem; border: 2px solid var(--ink);
  margin-bottom: 0.1rem;
}
/* FOUNDER-LED — persimmon fill, white text, ink border */
.guar-pill.full { background: var(--cobalt); color: var(--paper-text); }
/* SPEED & QC — ink OUTLINE: transparent fill, ink border + ink text (no black fill) */
.guar-pill.edit { background: transparent; color: var(--ink); }

.guar h3 { display: flex; align-items: baseline; gap: 0.6rem; font-size: clamp(1.5rem, 2.2vw, 2rem); }
.guar .tick { font-family: var(--font-display); font-weight: 800; color: var(--cobalt); }
.guar > p { color: var(--ink); }
.guar ul { list-style: none; padding: 0; display: flex; flex-direction: column; gap: 0.55rem; }
.guar li { display: flex; gap: 0.6rem; }
.guar li::before { content: "→"; color: var(--cobalt); font-weight: 800; }

/* ---------- equal-treatment hover (entrance handled by data-e: cards STAMP, bullets FADE-UP) ---------- */
.guar-grid .guar { transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease); }
.guar-grid .guar:hover { transform: translate(-2px, -3px); box-shadow: 8px 9px 0 var(--ink); }

@media (max-width: 760px) {
  .guar-grid { grid-template-columns: 1fr; padding-top: 0; }
  .guar.full, .guar.edit { margin-top: 0; }
  .guar.edit { margin-top: -2px; }
}

/* ============================================================
   FOUNDER
   ============================================================ */
.founder-grid { display: grid; grid-template-columns: 0.82fr 1.18fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center; }

/* eyebrow → mono persimmon, matching the other rebuilt sections */
#about .eyebrow { font-family: ui-monospace, "SF Mono", Menlo, monospace; font-weight: 700; letter-spacing: 0.12em; }

/* photo: tilted vertical 4:5 frame with a lime "the editor" sticker breaking out */
.founder-photo-wrap { position: relative; width: 100%; max-width: 430px; justify-self: center; }
.founder-photo {
  aspect-ratio: 4 / 5;
  border: 2px solid var(--ink);
  border-radius: 16px;
  box-shadow: var(--shadow-ink);
  position: relative; overflow: hidden;
  transform: rotate(-2deg);
}
.founder-sticker {
  position: absolute; right: -16px; bottom: -16px; z-index: 5;
  width: 92px; height: 92px; border-radius: 50%;
  display: grid; place-items: center; text-align: center;
  background: var(--lime); border: 2px solid var(--ink);
  box-shadow: 4px 4px 0 var(--ink);
  font-family: var(--font-display); font-weight: 800; font-size: 0.82rem; line-height: 0.95;
  text-transform: uppercase; color: var(--ink); letter-spacing: 0.01em;
  transform: rotate(9deg);
}

.founder-body blockquote { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.6rem, 2.8vw, 2.5rem); line-height: 1.08; letter-spacing: -0.025em; }
.founder-body blockquote .em { color: var(--cobalt); }
.founder-body .story { margin-top: 1.4rem; color: var(--ink); display: flex; flex-direction: column; gap: 0.9rem; max-width: 54ch; }

/* ---------- entrance handled by data-e: photo STAMP (tilt-preserving), text SPRING/FADE ---------- */

@media (max-width: 760px) { .founder-grid { grid-template-columns: 1fr; } .founder-photo-wrap { justify-self: start; } }

/* ============================================================
   FAQ
   ============================================================ */
.faq-grid { display: grid; grid-template-columns: 0.7fr 1.3fr; gap: clamp(2rem, 4vw, 4rem); align-items: start; }
.faq-list { border-top: 2.5px solid var(--ink); }
.faq-item { border-bottom: 2.5px solid var(--ink); }
.faq-q {
  width: 100%; text-align: left; background: none; border: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 1.5rem;
  padding: 1.3rem 0;
  font-family: var(--font-display); font-weight: 700; font-size: clamp(1.15rem, 1.8vw, 1.5rem);
  color: var(--ink); letter-spacing: -0.01em;
}
.faq-q:hover { color: var(--cobalt); }
.faq-q:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 3px; }
.faq-q .sign { flex: none; width: 1.6rem; height: 1.6rem; position: relative; }
.faq-q .sign::before, .faq-q .sign::after {
  content: ""; position: absolute; background: var(--cobalt); transition: transform 0.25s var(--ease);
}
.faq-q .sign::before { top: 50%; left: 0; right: 0; height: 2.5px; transform: translateY(-50%); }
.faq-q .sign::after { left: 50%; top: 0; bottom: 0; width: 2.5px; transform: translateX(-50%); }
.faq-item[open] .faq-q .sign::after { transform: translateX(-50%) scaleY(0); }
.faq-a { overflow: hidden; max-height: 0; transition: max-height 0.32s var(--ease); }
.faq-item[open] .faq-a { max-height: 400px; }
.faq-a-inner { padding: 0 0 1.4rem; color: var(--grey); max-width: 60ch; font-size: 1.05rem; line-height: 1.55; }
@media (prefers-reduced-motion: reduce) { .faq-a { transition: none; } .faq-q .sign::before, .faq-q .sign::after { transition: none; } }
@media (max-width: 760px) { .faq-grid { grid-template-columns: 1fr; } }

/* ============================================================
   FINAL CTA + FOOTER
   ============================================================ */
.final {
  background: var(--cobalt);
  color: var(--paper-text);
  border-top: 2.5px solid var(--ink);
  text-align: center;
}
.final h2 { color: var(--paper-text); font-size: clamp(2.8rem, 9vw, 7rem); line-height: 0.92; }
.final .btn-primary { background: var(--paper); color: var(--ink); box-shadow: var(--shadow-ink); margin-top: 2rem; font-size: 1.2rem; padding: 1rem 1.8rem; }
.final .btn-primary:hover { box-shadow: 6px 7px 0 var(--ink); }

footer {
  background: var(--ink);
  color: var(--paper-text);
  padding-block: clamp(3rem, 5vw, 4.5rem) 2.5rem;
}
.footer-top { display: flex; justify-content: space-between; align-items: start; flex-wrap: wrap; gap: 2rem; }
.footer-top .wordmark { color: var(--paper-text); font-size: 1.8rem; }
.footer-cols { display: flex; gap: clamp(2rem, 5vw, 5rem); flex-wrap: wrap; }
.footer-col h4 { font-family: var(--font-display); font-size: 0.78rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--grey); margin-bottom: 0.9rem; }
.footer-col a { display: block; color: var(--paper-text); text-decoration: none; padding: 0.25rem 0; font-weight: 500; }
.footer-col a:hover { color: var(--cobalt); }
.footer-bottom {
  margin-top: clamp(2.5rem, 5vw, 4rem); padding-top: 1.5rem;
  border-top: 2px solid color-mix(in srgb, var(--paper-text) 22%, transparent);
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 1rem;
  color: var(--grey); font-size: 0.9rem;
}
.footer-statement { max-width: 40ch; color: color-mix(in srgb, var(--paper-text) 70%, transparent); font-size: 0.95rem; margin-top: 0.8rem; }

/* ============================================================
   REVISION PASS — trust & conversion
   ============================================================ */

/* hero: stacked CTA group + teardown microline */
.hero-ctas-wrap { display: flex; flex-direction: column; gap: 0.85rem; }
.cta-microline { color: var(--grey); font-size: 0.95rem; max-width: 38ch; line-height: 1.45; }
.cta-microline.light { color: color-mix(in srgb, var(--paper-text) 82%, transparent); }

/* pricing: value bridge, first-order guarantee, scannable trust */
.price-startline {
  margin-top: 1rem;
  font-family: var(--font-display); font-weight: 700; font-size: 1rem;
  color: color-mix(in srgb, var(--paper-text) 78%, transparent);
}
.price-bridge {
  margin-top: 1.5rem; max-width: 58ch;
  color: var(--grey);
  font-size: 1.08rem; line-height: 1.5;
}
.price-guarantee {
  display: flex; align-items: center; gap: 0.9rem;
  margin-top: 1.4rem; padding: 1.05rem 1.3rem;
  background: var(--cobalt); color: var(--paper-text);
  border: 2px solid var(--ink); box-shadow: var(--shadow-ink);
}
.price-guarantee .pg-mark {
  flex: none; width: 2rem; height: 2rem; display: grid; place-items: center;
  background: var(--paper); color: var(--cobalt);
  font-family: var(--font-display); font-weight: 800; font-size: 1.1rem;
}
.price-guarantee p { font-family: var(--font-display); font-weight: 700; font-size: 1.15rem; line-height: 1.2; }
.price-guarantee strong { font-weight: 800; }

/* pricing CTA — routes to the final form (Designjoy-style), NOT a form itself */
.price-cta { margin-top: clamp(1.6rem, 3vw, 2.4rem); display: flex; justify-content: center; }
.price-cta-btn { font-size: 1.05rem; padding: 0.95rem 1.7rem; }

/* brief pulse when the final form is reached via the pricing CTA */
@media (prefers-reduced-motion: no-preference) {
  .intake-form.form-arrived { animation: form-pulse 1.1s var(--ease) 1; }
  @keyframes form-pulse {
    0%   { box-shadow: var(--shadow-ink); }
    25%  { box-shadow: 0 0 0 4px var(--cobalt), var(--shadow-ink); border-color: var(--cobalt); }
    60%  { box-shadow: 0 0 0 4px var(--cobalt), var(--shadow-ink); border-color: var(--cobalt); }
    100% { box-shadow: var(--shadow-ink); }
  }
}
.price-trust {
  list-style: none; padding: 0; margin-top: 1.4rem;
  display: flex; flex-wrap: wrap; gap: 0.6rem 1.6rem;
}
.price-trust li {
  display: flex; align-items: center; gap: 0.5rem;
  color: color-mix(in srgb, var(--paper-text) 84%, transparent);
  font-family: var(--font-display); font-weight: 600; font-size: 0.98rem;
}
.price-trust li::before { content: "✓"; color: var(--cobalt); font-weight: 800; }

/* work: honest version */
.work-strip {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 2vw, 1.4rem); margin-top: clamp(2rem, 4vw, 3rem);
}
.work-strip .tile { aspect-ratio: 9 / 16; }
.work-strip .ph .mono { letter-spacing: 0.08em; text-transform: uppercase; font-size: 0.72rem; }
.work-ask { margin-top: clamp(1.75rem, 3vw, 2.5rem); }
@media (max-width: 860px) { .work-strip { grid-template-columns: repeat(2, 1fr); } }

/* ============================================================
   WORK — two color-coded rows (AI · persimmon / UGC · lime)
   Identical treatment per row; only --accent differs.
   ============================================================ */
#work-h2 .em { color: var(--cobalt); }

.work-row { margin-top: clamp(2.8rem, 5vw, 4rem); }
.work-row--ai  { --accent: var(--cobalt); }
.work-row--ugc { --accent: var(--lime); }

.row-label { display: flex; align-items: center; gap: 0.8rem; margin-bottom: clamp(1rem, 2vw, 1.4rem); }
.row-mark {
  width: 1.4rem; height: 1.4rem; flex: none;
  background: var(--accent); border: 2px solid var(--ink);
  box-shadow: 2.5px 2.5px 0 var(--ink); border-radius: 4px;
}
.row-label-txt { display: flex; align-items: baseline; gap: 0.7rem; flex-wrap: wrap; }
.row-title {
  font-family: var(--font-display); font-weight: 800; white-space: nowrap;
  font-size: clamp(1.25rem, 2vw, 1.65rem); letter-spacing: -0.02em; color: var(--ink);
}
.row-sub {
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.74rem; letter-spacing: 0.04em; color: var(--grey);
}

.work-row-grid {
  display: grid; grid-template-columns: repeat(5, 1fr);
  gap: clamp(0.7rem, 1.4vw, 1.1rem);
  padding-top: 10px;            /* room for the stamp lift */
}
.work-row--ugc .work-row-grid { grid-template-columns: repeat(6, 1fr); }
.work-row--ai .work-row-grid { grid-template-columns: repeat(6, 1fr); }

.wtile {
  position: relative; aspect-ratio: 9 / 16; overflow: hidden;
  background: var(--ink);
  border: 2px solid var(--ink); border-radius: 12px;
  box-shadow: var(--shadow-ink-sm);
  cursor: pointer;
  transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease);
}
.wtile[data-vimeo=""] { cursor: default; }
.wtile:hover {
  transform: translate(-2px, -3px);
  box-shadow: 6px 8px 0 var(--ink), 0 0 0 3px color-mix(in srgb, var(--accent) 60%, transparent);
}
.wtile:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }

.wtile-ph {
  position: absolute; inset: 0; z-index: 1;
  display: grid; place-items: center;
  background:
    repeating-linear-gradient(135deg, rgba(255,255,255,0.04) 0 10px, transparent 10px 20px),
    var(--ink);
}
.wtile-ph .mono {
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.7rem; letter-spacing: 0.12em; text-transform: uppercase;
  color: color-mix(in srgb, var(--paper-text) 55%, transparent);
}

/* accent tag, top-left */
.wtile-tag {
  position: absolute; top: 0.55rem; left: 0.55rem; z-index: 4;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.62rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
  background: var(--accent); color: var(--ink);
  border: 1.5px solid var(--ink); box-shadow: 2px 2px 0 var(--ink);
  padding: 0.18rem 0.44rem; border-radius: 4px;
}

/* accent play button on hover */
.wtile-play {
  position: absolute; left: 50%; top: 50%; z-index: 5;
  transform: translate(-50%, -50%) scale(0.75);
  width: 2.6rem; height: 2.6rem; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--accent); color: var(--ink);
  border: 2px solid var(--ink); box-shadow: 3px 3px 0 var(--ink);
  opacity: 0; pointer-events: none;
  transition: opacity 0.2s var(--ease), transform 0.2s var(--ease);
}
.wtile-play svg { width: 1.15rem; height: 1.15rem; fill: currentColor; margin-left: 2px; }
.wtile[data-vimeo=""] .wtile-play { display: none; }
.wtile:hover .wtile-play,
.wtile:focus-visible .wtile-play { opacity: 1; transform: translate(-50%, -50%) scale(1); }

/* lazy-loaded background player fills tile, fades poster under it */
.wtile .vid-wrap { position: absolute; inset: 0; z-index: 2; overflow: hidden; pointer-events: none; }
.wtile .vid-wrap iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.wtile .wtile-ph { transition: opacity 0.5s var(--ease); }
.wtile.playing .wtile-ph { opacity: 0; }

/* legend */
.work-legend {
  display: flex; flex-wrap: wrap; gap: 1.5rem;
  margin-top: clamp(2rem, 4vw, 3rem);
}
.legend-item {
  display: inline-flex; align-items: center; gap: 0.55rem;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.8rem; letter-spacing: 0.02em; color: var(--ink);
}
.legend-swatch {
  width: 1rem; height: 1rem; flex: none; border-radius: 3px;
  border: 2px solid var(--ink); box-shadow: 2px 2px 0 var(--ink);
}
.legend-swatch--ai  { background: var(--cobalt); }
.legend-swatch--ugc { background: var(--lime); }

@media (max-width: 720px) {
  .work-row-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 460px) {
  .work-row-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (prefers-reduced-motion: reduce) {
  .wtile:hover { transform: none; }
}

/* founder: real photo slot + named signature + LinkedIn */
.founder-img { width: 100%; height: 100%; object-fit: cover; display: block; position: relative; z-index: 1; }
.founder-ph {
  position: absolute; inset: 0; z-index: 0;
  display: grid; place-items: center; text-align: center;
  background:
    repeating-linear-gradient(45deg, transparent 0 11px, color-mix(in srgb, var(--ink) 8%, transparent) 11px 12px),
    var(--paper-2);
}
.founder-ph .mono { color: var(--grey); letter-spacing: 0.06em; text-transform: uppercase; font-size: 0.74rem; }
.founder-photo.awaiting .founder-img { display: none; }

.founder-sig { margin-top: 1.7rem; display: flex; align-items: center; gap: 1.4rem; flex-wrap: wrap; }
.founder-name { display: flex; flex-direction: column; gap: 0.15rem; }
.founder-name .who { font-family: var(--font-display); font-weight: 800; font-size: 1.15rem; letter-spacing: -0.01em; line-height: 1.1; }
.founder-linkedin {
  display: inline-flex; align-items: center; gap: 0.5rem;
  font-family: var(--font-display); font-weight: 700; font-size: 0.95rem;
  color: var(--cobalt); text-decoration: none;
  padding: 0.5rem 0.85rem; border: 2.5px solid var(--ink); background: var(--paper);
  box-shadow: 3px 3px 0 var(--ink);
  transition: transform 0.13s var(--ease), box-shadow 0.13s var(--ease);
}
.founder-linkedin svg { width: 1.05rem; height: 1.05rem; }
.founder-linkedin:hover { transform: translate(-1px,-1px); box-shadow: 4px 5px 0 var(--ink); }
@media (prefers-reduced-motion: reduce) { .founder-linkedin:hover { transform: none; } }

/* ============================================================
   TESTIMONIALS — verified Upwork reviews
   ============================================================ */
.reviews { background: var(--paper-2); border-block: 2.5px solid var(--ink); }
.reviews .eyebrow { font-family: ui-monospace, "SF Mono", Menlo, monospace; font-weight: 700; letter-spacing: 0.12em; }
.reviews-head { max-width: 40ch; margin-bottom: 1.4rem; }

.review-badges {
  display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: 0;
}
.review-badge {
  display: inline-flex; align-items: center; gap: 0.45rem;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-weight: 700; font-size: 0.8rem; letter-spacing: 0.02em;
  text-transform: uppercase;
  color: var(--ink); background: var(--paper);
  border: 2px solid var(--ink); box-shadow: 3px 3px 0 var(--ink);
  padding: 0.5rem 0.85rem; border-radius: 999px;
}
.review-badge-star { background: var(--ink); color: var(--paper); }
.review-badge-star .rb-mark { color: var(--cobalt); font-size: 0.95rem; }

.review-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2.2rem);
  margin-top: clamp(2.5rem, 5vw, 4rem);
  padding-top: 12px;            /* room for raised/rotated cards */
}
.review-card {
  display: flex; flex-direction: column; gap: 1.1rem;
  background: var(--paper);
  border: 2px solid var(--ink);
  box-shadow: var(--shadow-ink);
  padding: clamp(1.5rem, 2.6vw, 2.2rem);
  transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease);
}
.review-card:hover { transform: translate(-2px, -3px); box-shadow: 8px 9px 0 var(--ink); }
.review-stars {
  color: var(--cobalt); font-size: 1.2rem; letter-spacing: 0.12em; line-height: 1;
}
.review-quote {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.3;
  letter-spacing: -0.015em; color: var(--ink);
  margin: 0; text-wrap: pretty;
}
.review-meta {
  margin-top: auto; display: flex; flex-direction: column; gap: 0.3rem;
  padding-top: 1.1rem; border-top: 2px solid var(--ink);
}
.review-who { font-family: var(--font-display); font-weight: 800; font-size: 0.95rem; color: var(--ink); }
.review-verified {
  display: inline-flex; align-items: center; gap: 0.4rem;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-weight: 700; font-size: 0.7rem; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--cobalt);
}
.review-verified .rv-check {
  display: grid; place-items: center; width: 1.05rem; height: 1.05rem;
  background: var(--cobalt); color: var(--paper); border-radius: 50%;
  font-size: 0.65rem; font-family: var(--font-body);
}
.reviews-cta { margin-top: clamp(2rem, 4vw, 3rem); }

@media (max-width: 860px) {
  .review-grid { grid-template-columns: 1fr; padding-top: 0; }
}
@media (prefers-reduced-motion: reduce) {
  .review-card:hover { transform: none; box-shadow: var(--shadow-ink); }
}

/* teardown section */
.teardown { background: var(--paper-2); border-block: 2.5px solid var(--ink); }
.teardown-inner { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 4rem); align-items: start; }
.teardown-inner h2 { margin-top: 0.9rem; }
.teardown-inner .lede { margin-top: 1rem; }

/* forms */
.intake-form, .teardown-form { padding: clamp(1.5rem, 3vw, 2.2rem); display: flex; flex-direction: column; gap: 1rem; background: var(--paper); }
.form-row { display: flex; flex-direction: column; gap: 0.4rem; }
/* solid, high-contrast labels — dark ink on the cream form card (legible) */
.form-row label { font-family: var(--font-display); font-weight: 700; font-size: 0.95rem; color: var(--ink); }
.form-row label .req { color: var(--cobalt); font-weight: 800; margin-left: 0.1rem; }
.form-row label .hint, .form-row label span:not(.req) { font-family: var(--font-body); font-weight: 400; color: var(--grey); font-size: 0.85rem; }
.form-row input, .form-row select, .form-row textarea {
  font-family: var(--font-body); font-size: 1rem; color: var(--ink);
  padding: 0.7rem 0.85rem; background: var(--paper-2);
  border: 2.5px solid var(--ink); border-radius: var(--r-control); width: 100%;
  transition: border-color 0.16s var(--ease), box-shadow 0.16s var(--ease), background 0.16s var(--ease);
}
.form-row textarea { resize: vertical; line-height: 1.45; }
/* focus: border turns persimmon + soft persimmon ring */
.form-row input:focus, .form-row select:focus, .form-row textarea:focus {
  outline: none; background: var(--paper);
  border-color: var(--cobalt);
  box-shadow: 0 0 0 3px color-mix(in srgb, var(--cobalt) 28%, transparent);
}
/* error state: empty required field on submit */
.form-row.invalid input, .form-row.invalid select, .form-row.invalid textarea {
  border-color: var(--cobalt);
  background: color-mix(in srgb, var(--cobalt) 8%, var(--paper-2));
}
.form-row.invalid input:focus, .form-row.invalid textarea:focus {
  box-shadow: 0 0 0 3px color-mix(in srgb, var(--cobalt) 28%, transparent);
}
.form-err {
  font-family: var(--font-body); font-size: 0.82rem; font-weight: 600;
  color: var(--cobalt-deep); display: flex; align-items: center; gap: 0.35rem;
}
.form-err[hidden] { display: none; }
.form-err::before { content: "!"; display: inline-grid; place-items: center; width: 1.05em; height: 1.05em; border-radius: 50%; background: var(--cobalt); color: var(--paper-text); font-weight: 800; font-size: 0.72em; }
.intake-form .btn, .teardown-form .btn { align-self: flex-start; margin-top: 0.3rem; }
.form-micro { color: var(--grey); font-size: 0.9rem; line-height: 1.45; }
.form-success {
  font-family: var(--font-display); font-weight: 700; font-size: 1.15rem; line-height: 1.3;
  color: var(--cobalt); padding: 0.5rem 0;
}

/* ============================================================
   MULTI-STEP INTAKE FORM
   Default (no JS / reduced-motion): all steps stacked, static.
   .ms-ready (added by JS when motion is allowed): one step at a time.
   ============================================================ */
.ms-form { position: relative; gap: 1.25rem; }

/* progress — hidden until stepped mode is active */
.ms-progress { display: none; align-items: center; justify-content: space-between; gap: 1rem; }
.ms-form.ms-ready .ms-progress { display: flex; }
.ms-dots { display: flex; gap: 0.5rem; }
.ms-dot {
  width: 0.7rem; height: 0.7rem; border-radius: 999px;
  background: color-mix(in srgb, var(--ink) 16%, transparent);
  border: 1.5px solid color-mix(in srgb, var(--ink) 30%, transparent);
  transition: width 0.32s var(--ease), background 0.2s var(--ease), border-color 0.2s var(--ease);
}
.ms-dot.is-active { width: 2rem; background: var(--cobalt); border-color: var(--ink); }
.ms-dot.is-done { background: color-mix(in srgb, var(--cobalt) 45%, transparent); border-color: var(--cobalt); }
.ms-step-label {
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--grey);
}

/* steps */
.ms-step { border: 0; padding: 0; margin: 0; min-width: 0; display: flex; flex-direction: column; gap: 0.7rem; }
.ms-form.ms-ready .ms-step { display: none; }
.ms-form.ms-ready .ms-step.is-active { display: flex; }
.ms-q {
  font-family: var(--font-display); font-weight: 800; padding: 0;
  font-size: clamp(1.3rem, 2vw, 1.6rem); line-height: 1.12; letter-spacing: -0.02em;
  color: var(--ink);
}

/* springy entrance for the active step */
@media (prefers-reduced-motion: no-preference) {
  .ms-form.ms-ready .ms-step.is-active { animation: ms-step-in 0.42s cubic-bezier(0.34, 1.4, 0.5, 1) both; }
  @keyframes ms-step-in {
    from { opacity: 0; transform: translateX(14px) scale(0.98); }
    to   { opacity: 1; transform: none; }
  }
}

/* option buttons */
.ms-options { display: flex; flex-direction: column; gap: 0.6rem; }
.ms-opt {
  display: flex; align-items: center; gap: 0.5rem; flex-wrap: wrap;
  text-align: left; cursor: pointer;
  font-family: var(--font-display); font-weight: 700; font-size: 1.02rem; color: var(--ink);
  background: var(--paper); border: 2px solid var(--ink); border-radius: 10px;
  box-shadow: var(--shadow-ink-sm);
  padding: 0.9rem 1.05rem;
  transition: transform 0.14s var(--ease), box-shadow 0.14s var(--ease), background 0.14s var(--ease);
}
.ms-opt .ms-opt-sub {
  font-family: var(--font-body); font-weight: 500; color: var(--grey); font-size: 0.85rem;
}
.ms-opt .ms-arr {
  margin-left: auto; color: var(--cobalt); font-weight: 800; font-size: 1.15rem;
  transition: transform 0.14s var(--ease);
}
.ms-opt:hover { transform: translate(-2px, -2px); box-shadow: 6px 7px 0 var(--ink); background: color-mix(in srgb, var(--cobalt) 6%, var(--paper)); }
.ms-opt:hover .ms-arr { transform: translateX(3px); }
.ms-opt:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 2px; }
.ms-opt.is-selected { background: var(--cobalt); color: var(--paper-text); box-shadow: var(--shadow-ink-sm); }
.ms-opt.is-selected .ms-opt-sub { color: color-mix(in srgb, var(--paper-text) 80%, transparent); }
.ms-opt.is-selected .ms-arr { color: var(--paper-text); }

/* step 4 submit */
.ms-form .ms-submit { align-self: flex-start; margin-top: 0.4rem; }

/* back control */
.ms-back {
  align-self: flex-start; cursor: pointer;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  font-size: 0.78rem; font-weight: 700; letter-spacing: 0.04em;
  color: var(--grey); background: none; border: 0; padding: 0.2rem 0;
  display: inline-flex; align-items: center; gap: 0.35rem;
  transition: color 0.14s var(--ease);
}
.ms-back:hover { color: var(--ink); }
.ms-back[hidden] { display: none; }

/* confirmation */
.ms-confirm { display: none; flex-direction: column; align-items: flex-start; gap: 0.6rem; padding: 1rem 0; }
.ms-confirm:not([hidden]) { display: flex; }
.ms-check {
  width: 3rem; height: 3rem; display: grid; place-items: center;
  background: var(--cobalt); color: var(--paper-text); border: 2px solid var(--ink);
  border-radius: 50%; box-shadow: var(--shadow-ink-sm);
  font-family: var(--font-display); font-weight: 800; font-size: 1.5rem;
}
.ms-confirm-h { font-family: var(--font-display); font-weight: 800; font-size: 1.8rem; color: var(--ink); line-height: 1.05; width: 100%; }
.ms-confirm-sub { font-family: var(--font-body); color: var(--grey); font-size: 1rem; line-height: 1.5; max-width: 34ch; width: 100%; }
@media (prefers-reduced-motion: no-preference) {
  .ms-confirm:not([hidden]) { animation: ms-step-in 0.42s cubic-bezier(0.34, 1.4, 0.5, 1) both; }
}

/* final / intake section layout */
.final { text-align: left; }
.final-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center; }
.final-pitch h2 { color: var(--paper-text); font-size: clamp(2.4rem, 5vw, 4rem); line-height: 1.0; }
.final-guarantee {
  display: flex; align-items: center; gap: 0.85rem; margin-top: 2.3rem;
  padding: 0.95rem 1.2rem; background: var(--paper); color: var(--ink);
  border: var(--border); box-shadow: var(--shadow-ink); max-width: max-content;
}
.final-guarantee .pg-mark {
  flex: none; width: 1.9rem; height: 1.9rem; display: grid; place-items: center;
  background: var(--cobalt); color: var(--paper-text);
  font-family: var(--font-display); font-weight: 800;
}
.final-guarantee p { font-family: var(--font-display); font-weight: 800; font-size: 1.1rem; }
.final-secondary { margin-top: 1.5rem; color: color-mix(in srgb, var(--paper-text) 85%, transparent); font-size: 1.02rem; line-height: 1.5; max-width: 44ch; }
.final-secondary a { color: var(--paper-text); text-decoration-thickness: 2px; }
.final .intake-form .form-success { color: var(--cobalt); }

/* form fields entrance handled by data-e="fade" (calm, staggered) */

@media (max-width: 760px) {
  .teardown-inner { grid-template-columns: 1fr; }
  .final-grid { grid-template-columns: 1fr; }
  .final-guarantee { max-width: none; }
}

/* ============================================================
   RADIUS SYSTEM — site-wide corner normalization (final pass)
   Placed last so it wins the cascade on equal specificity. Colors,
   borders, shadows and layouts are untouched — corners only.
   ============================================================ */

/* 9px — buttons, inputs, dropdowns, tags, pills, small badges */
.btn,
.tag,
.price-pill,
.guar-pill,
.wcol.third .star,
.tile .chip,
.stack-item .badge,
.step .dot,
.founder-linkedin,
.form-row input, .form-row select, .form-row textarea,
.ms-opt,
.price-guarantee .pg-mark,
.final-guarantee .pg-mark {
  border-radius: var(--r-control);
}

/* 14px — cards, panels, video tiles, image frames, form container */
.card,
.pipe,
.wcol,
.price-card,
.guar,
.stack-item,
.signoff,
.compare .frame,
.method-card,
.product-frame,
.founder-photo,
.wtile,
.ad-tile,
.tile,
.ad-modal-stage,
.review-card,
.intake-form, .teardown-form {
  border-radius: var(--r-card);
}

/* tiny color swatches — soften corners without reading as circles */
.compare .label .swatch { border-radius: 3px; }